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'The best business book I've ever read.' Bill Gates, Wall Street Journal
'The Michael Lewis of his day.' New York Times
What do the $350 million Ford Motor Company disaster known as the Edsel, the fast and incredible rise of Xerox, and the unbelievable scandals at General Electric and Texas Gulf Sulphur have in common? Each is an example of how an iconic company was defined by a particular moment of fame or notoriety.
These notable and fascinating accounts are as relevant today to understanding the intricacies of corporate life as they were when the events happened.
Stories about Wall Street are infused with drama and adventure and reveal the machinations and volatile nature of the world of finance. John Brooks's insightful reportage is so full of personality and critical detail that whether he is looking at the astounding market crash of 1962, the collapse of a well-known brokerage firm, or the bold attempt by American bankers to save the British pound, one gets the sense that history really does repeat itself.
This business classic written by longtime New Yorker contributor John Brooks is an insightful and engaging look into corporate and financial life in America.
¿Qué tienen en común el fiasco del modelo de coche Ford Edsel, el fulgurante ascenso de Xerox y el increíble escándalo de General Electric? Pues que todas ellas son empresas emblemáticas que, en un momento dado, saltaron a la fama por algún hecho concreto y que John Brooks recoge en este libro. Historias sobre Wall Street, sobre sus defectos y sus excesos, con personajes fascinantes que entrelazan drama y aventura, y revelan las maquinaciones y la naturaleza volátil del mundo de las finanzas.
Es irrelevante si Brooks nos está contando el asombroso desplome del mercado bursátil de 1962, los defectos del impuesto federal sobre la renta o el audaz intento por parte de los banqueros estadounidenses para salvar la libra esterlina, uno tiene la sensación de que la historia se repite en la actualidad.
For decades, author and New Yorker staff writer John Brooks was renowned for his keen intelligence, in-depth knowledge, and uniquely engaging approach to the dramas and personalities of the financial and business worlds. With a style of prose that “turns potentially eye-glazing topics . . . into rollicking narratives,” Brooks proved that even the bottom line can be moving, hilarious, and infuriating all at once (Slate). Here are three of his most fascinating works, which still resonate today.
Business Adventures: This collection of entertaining short features is a brilliant example of Brooks’s talents, covering subjects such as the Edsel disaster, the rise of Xerox, and how corruption may be an irreparable part of the corporate world.
“Brooks’s deeper insights about business are just as relevant today as they were back then.” —Bill Gates, The Wall Street Journal
Once in Golconda: An incisively examined chronicle of the euphoric financial climb of the twenties, the ruinous stock market crash of 1929, and the unbelievable hardship and suffering that followed in its wake.
“Brooks is truly willing to give up his own views to get inside the mind of all his subjects.” —National Review
The Go-Go Years: A humorous look at the staggering “go-go” growth of the 1960s stock market and the ensuing crashes of the 1970s in which fortunes were made overnight and lost even faster.
“An unusually complex and thoughtful work of social history.” —The New York Times
At noon, on September 16, 1920, a horrendous explosion rocked Wall Street, instantly claiming the lives of thirty pedestrians and seriously injuring hundreds more. Yet, for all of its awesome force, that bomb was a firecracker compared to another, much more spectacular one, several years later - the great stock market crash of 1929.
Once in Golconda is a dramatic chronicle of the breath-taking rise, devastating fall, and painstaking rebirth of Wall Street in the years between the wars. Focusing on the lives and fortunes of some of the era's most memorable traders, bankers, boosters, and frauds, John Brooks brings to vivid life all the ruthlessness, greed, and reckless euphoria of the '20s bull market, the desperation of the days leading up to the crash of '29, and the bitterness of the years that followed.
Writing with authority, verve, and considerable humour, Brooks introduces us to a bygone world in which the likes of Junius Morgan and fellow members of the Yankee "aristocracy" jealously controlled Wall Street as if it were their private hunting preserve. At the centre of this colourful whirlwind of a tale is the magnificently hubristic Richard Whitney. The story of his rise to the presidency of the New York Stock Exchange and his eventual downfall and imprisonment for stock fraud and embezzlement characterizes the play of monumental forces that transformed Wall Street from WASP Camelot to public institution.
Though it was first published in 1969, this riveting tale explores timeless themes of profound significance for today's investors - from the corruption that led to the creation of today's securities laws to the folly of investor hubris in a bull market.
'A fast-moving, sophisticated account . . . embracing the stock-market boom of the twenties, the crash of 1929, the Depression, and the coming of the New Deal. Its leitmotif is the truly tragic personal history of Richard Whitney, the aristocrat Morgan broker and head of the Stock Exchange, who ended up in Sing Sing.' Edmund Wilson, writing in the New Yorker
The 1960s bull market was a wild time of unbridled growth and stellar performance. It remains a pivotal era in American financial history, a time of corporate gunslingers, mutual funds, new-issue stocks, Chinese money, and the conglomerates. But it is also a cautionary tale of Wall Street for today's investor, chronicling the personalities, markets, events, and trends that drove stocks up throughout the 1960s and made millionaires of many - until the inevitable crashes in the 1970s.
The Go-Go Years is the harrowing and humorous story of the growth stocks of the 1960s and how their meteoric rise caused a multitude of small investors to thrive until the devastating market crashes in the 1970s. It was a time when greed drove the market and fast money was being made and lost as the 'go-go' stocks surged and plunged. Included are the stories of such high-profile personalities as H. Ross Perot who lost $450 million in one day, Saul Steinberg's attempt to take over Chemical Bank, and the fall of America's 'Last Gatsby,' Eddie Gilbert.
'Those for whom the stock market is mostly a spectator sport will relish the book's verve, color, and memorable one-liners.' New York Review of Books
Os temas incluem inovação, estratégia, dinâmica de mercados, ética, câmbio. São 12 histórias atemporais que não se limitam a um país nem a uma área de negócios.